{"id":18807,"date":"2017-03-13T12:20:42","date_gmt":"2017-03-13T12:20:42","guid":{"rendered":"https:\/\/rarathemes.com\/blog\/?p=18807"},"modified":"2021-12-30T10:38:03","modified_gmt":"2021-12-30T04:53:03","slug":"on-page-seo-techniques","status":"publish","type":"post","link":"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/","title":{"rendered":"7 On-Page SEO Techniques That&#8217;ll Double Your Search Traffic"},"content":{"rendered":"\n<p><strong>On-Page SEO! Why you matter so much!<\/strong><\/p>\n\n\n\n<p>It really hurts when you write great contents and Google doesn\u2019t even show them. What sucks, even more, is that some low-quality blog is getting all the traffic for your keyword. It\u2019s like search engines friend-zoned you for some bad guy.<\/p>\n\n\n\n<p>You can change that!<\/p>\n\n\n\n<p>You just have to make your website more attractive to search engines like Google, Bing, and others.<\/p>\n\n\n\n<p>In the Internet world, it is called SEO (Search Engine Optimization). SEO is a way of making your website\/blog search engine friendly.<\/p>\n\n\n\n<p>There are two ways of SEOing your website: On-page SEO and Off-page SEO.<\/p>\n\n\n\n<p>Off-page SEO requires a lot of hard work and time. We will talk about it in another post.<\/p>\n\n\n\n<p>On-Page SEO, on the other hand, can be mastered by following simple techniques, most of them while posting an article\/page on your website\/blog.<\/p>\n\n\n\n<p>In this article, I will be talking about 7 On-Page SEO techniques that will boost your ranking.<\/p>\n\n\n\n<p>And, to make things even easier, we will be using an SEO tool to check your On-Page SEO.<\/p>\n\n\n\n<p><strong>Keynote:<\/strong> Make sure your content management system allows you to modify all the 7 On-Page SEO tricks. If it doesn\u2019t, I recommend you to switch to WordPress. In this guide, I will be focusing more on WordPress, but, as long as you can alter all the 7 On-Page SEO tricks described here, you can use this guide for any CMS.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#SEO_Tools_to_Use_for_WordPress\" >SEO Tools to Use for WordPress<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#RSS_Optimization\" >RSS Optimization<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#7_On-Page_SEO_techniques_That_Matters\" >7 On-Page SEO techniques That Matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#1_Loading_Time_of_Your_Website\" >1. Loading Time of Your Website<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#How_to_improve_websites_speed_instantly\" >How to improve website\u2019s speed instantly?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#2_Optimized_Slug\" >2. Optimized Slug<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#3_Aesthetic_and_Accuracy_of_Your_Content\" >3. Aesthetic and Accuracy of Your Content:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#4_Use_of_Internal_and_External_links\" >4. Use of Internal and External links<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#DOs_and_DONTs_of_Internal_Linking\" >DO\u2019s and DON\u2019Ts of Internal Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#DOs_and_DONTs_of_External_Linking\" >DO\u2019s and DON\u2019Ts of External Linking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#5_Image_ALT_Tags\" >5. Image ALT Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#6_Optimize_Title_Tag\" >6. Optimize Title Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#7_Optimize_Meta_Description\" >7. Optimize Meta Description<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rarathemes.com\/blog\/on-page-seo-techniques\/#Wrapping_Up\" >Wrapping Up!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Tools_to_Use_for_WordPress\"><\/span>SEO Tools to Use for WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Used by more than 8 million websites, <a href=\"https:\/\/rarathemes.com\/blog\/go\/rankmath\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rank Math<\/a> is the only SEO plugin that you will ever need to make your content appear on SERP (Search Engine Results Page).<\/p>\n\n\n\n<p>Rank Math is free and also offers services more than just SEO. It\u2019s BATMAN for your blog! It has the ability to\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Run detail SEO Analysis to identify issues<\/li><li>Verify Google Webmaster Tools<\/li><li>Measure and track keywords ranking<\/li><li>Advance Schema Generator<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RSS_Optimization\"><\/span>RSS Optimization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Edit your robots.txt and .htaccess file<\/li><li>NO-INDEX pages<\/li><li>And much more!<\/li><\/ul>\n\n\n\n<p>If you are using another SEO plugin on your WordPress, you can easily import your data to Rank Math with <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/wordpress.org\/plugins\/seo-data-transporter\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEO Data Transporter<\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Now, let\u2019s nail On-Page SEO!<\/p>\n\n\n\n<p><em>Note: Some of the links in this guide are affiliate links. We earn a certain amount of commission if you buy services\/products through the links, without any extra cost to you. That being said, we don\u2019t recommend products that are not worth.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_On-Page_SEO_techniques_That_Matters\"><\/span>7 On-Page SEO techniques That Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Loading_Time_of_Your_Website\"><\/span>1. Loading Time of Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I love slow loading websites because it saves my time (I can close the darn thing and go to another website. Thus, saving my time which would, otherwise, have been wasted reading the content). Also, I know not to go to that slow loading page in the future. Saves more time!<\/p>\n\n\n\n<p>Well, what do ya think? Do you love waiting for a website to load?<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">stats<\/a>, site speed matters more than you think. You might lose a significant number of visitors if your website is slow.<\/p>\n\n\n\n<p>Besides user experience, site speed is also an important factor for On-Page SEO. In 2010, Google officially announced that it will factor <a href=\"https:\/\/developers.google.com\/search\/blog\/2010\/04\/using-site-speed-in-web-search-ranking\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Site Speed in its search algorithm<\/a>. Also, after Google announced <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/11\/mobile-first-indexing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mobile-first indexing<\/a> in late 2016, you should be more worried about your website\u2019s speed. It will matter more in search results now.<\/p>\n\n\n\n<p>Therefore, go ahead and check your website\u2019s speed on <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Pingdom<\/a>.<\/p>\n\n\n\n<p>You can also use <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Google\u2019s PageSpeed Insights<\/a> to inspect the problems and solutions of your website.<\/p>\n\n\n\n<p>But, the best speed tester, in my personal experience, is <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">GTmetrix<\/a>. It provides you with recommendations to improve your website\u2019s speed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"479\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-pagespeed-insight-png.png\" alt=\"google pagespeed insight.png\" class=\"wp-image-18808\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-pagespeed-insight-png.png 1232w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-pagespeed-insight-png-300x117.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-pagespeed-insight-png-768x299.png 768w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-pagespeed-insight-png-1024x398.png 1024w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\" \/><\/figure>\n\n\n\n<p>To check the mobile-friendliness of your website, you can use <a href=\"https:\/\/search.google.com\/search-console\/mobile-friendly\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Google\u2019s Mobile-Friendly Test<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1065\" height=\"466\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-mobile-friendly-test-png.png\" alt=\"google mobile friendly test.png\" class=\"wp-image-18809\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-mobile-friendly-test-png.png 1065w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-mobile-friendly-test-png-300x131.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-mobile-friendly-test-png-768x336.png 768w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/google-mobile-friendly-test-png-1024x448.png 1024w\" sizes=\"auto, (max-width: 1065px) 100vw, 1065px\" \/><\/figure>\n\n\n\n<p>So, is your website\u2019s speed test result bad? Well, there is one way to find out. Check your competitor\u2019s speed. Go <a href=\"https:\/\/whichloadsfaster.zomdir.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">here <\/a>and enter your website and your opponent&#8217;s for side by side comparison.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1259\" height=\"324\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/whichsiteloads-png.png\" alt=\"whichsiteloads.png\" class=\"wp-image-18810\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/whichsiteloads-png.png 1259w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/whichsiteloads-png-300x77.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/whichsiteloads-png-768x198.png 768w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/whichsiteloads-png-1024x264.png 1024w\" sizes=\"auto, (max-width: 1259px) 100vw, 1259px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_improve_websites_speed_instantly\"><\/span>How to improve website\u2019s speed instantly?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>Update WordPress, <a href=\"https:\/\/rarathemes.com\/wordpress-themes\/\">WordPress Themes<\/a>, and Plugins.<\/li><li>Remove unnecessary and poorly coded Plugins. Always check reviews and last updated date while installing a plugin.<\/li><li>Cache your WordPress contents using plugins like <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/wordpress.org\/plugins\/wp-fastest-cache\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WP Fastest Cache<\/a> or <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3 Total Cache<\/a>.<\/li><li>Optimize your images before using them on your website. You can use Photoshop or other image compressing tools to optimize images. There are also WordPress plugins like <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Smush Image Compression and Optimization <\/a>that you can use.<\/li><li>Use a good hosting company to host your website. I recommend Bluehost.<\/li><li>Use the Content Delivery Network (CDN). Sometimes just having good a web host is not sufficient, the location of web hosting servers can also have an impact on loading speed. With CDN, all your visitors, local and international can experience faster loading speed. <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/www.cloudflare.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CloudFlare <\/a>and <a href=\"https:\/\/www.stackpath.com\/maxcdn\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MaxCDN <\/a>are good and popular CDNs. Check them out.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimized_Slug\"><\/span>2. Optimized Slug<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shorter the slug, better it is for ranking.<\/p>\n\n\n\n<p>A slug is an URL for your posts and pages.<\/p>\n\n\n\n<p>The slug should contain your keyword(s) and should be easy to remember. A good slug not only helps with SEO but also enhances user experience.<\/p>\n\n\n\n<p>If the slug is relevant to the content of your post, users might even come back to your post directly in the future. And, some users will not even visit your website if your slug doesn\u2019t contain the keywords they are searching for.<\/p>\n\n\n\n<p>To alter the slug, you first need to change your Permalinks settings on WordPress.<\/p>\n\n\n\n<p>Go to <strong>Settings &gt; Permalinks<\/strong> on your WordPress dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"227\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/permalinks-settings-png.png\" alt=\"permalinks settings.png\" class=\"wp-image-18811\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/permalinks-settings-png.png 415w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/permalinks-settings-png-300x164.png 300w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><\/figure>\n\n\n\n<p>Now, select <strong>Post name<\/strong> under common settings and click <strong>Save Changes<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"529\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/permalinks-post-name-png.png\" alt=\"permalinks post name.png\" class=\"wp-image-18812\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/permalinks-post-name-png.png 821w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/permalinks-post-name-png-300x193.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/permalinks-post-name-png-768x495.png 768w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><\/figure>\n\n\n\n<p>After you make changes to the Permalinks settings, WordPress will create a slug for you based on the topic. You can also manually edit the slug if you don\u2019t like the one that is automatically generated.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"533\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/edit-slug-png.png\" alt=\"edit slug.png\" class=\"wp-image-18813\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/edit-slug-png.png 785w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/edit-slug-png-300x204.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/edit-slug-png-768x521.png 768w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Aesthetic_and_Accuracy_of_Your_Content\"><\/span>3. Aesthetic and Accuracy of Your Content:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The content of your website should be pertinent to the topic, shouldn\u2019t have critical grammar and spelling errors, and should be well formatted.<\/p>\n\n\n\n<p>You should include your keywords in your body text. The best SEO practice is to include your primary keyword in the H1 tag (only once). You can use your keywords any number of times on your body, but only if the context demands it.<\/p>\n\n\n\n<p>Don\u2019t overuse your keywords or put them forcibly. The main idea is to increase the user experience. You don\u2019t want a high bounce rate on your content. It will hamper your website in the long run.<\/p>\n\n\n\n<p>Additionally, you can improve user engagement by formatting your content properly. Use heading tags, tables, lists, images where appropriate. If you are writing a long article, make a table of content for easy navigation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"943\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/good-and-bad-formatting-jpg.jpeg\" alt=\"good and bad formatting.jpg\" class=\"wp-image-18814\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/good-and-bad-formatting-jpg.jpeg 848w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/good-and-bad-formatting-jpg-270x300.jpeg 270w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/good-and-bad-formatting-jpg-768x854.jpeg 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<p>Finally, check for grammar and spelling errors in your writing. And, use simple language to increase readability.<\/p>\n\n\n\n<p>You can use <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/grammarly.go2cloud.org\/aff_c?offer_id=209&amp;aff_id=15585\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly <\/a>to check grammar. For readability, Rank Math will give you real-time suggestions on its readability section. You can also use the <a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hemingway App<\/a> or <a href=\"https:\/\/www.webfx.com\/tools\/read-able\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WebPageFX\u2019s Readability Test Tool<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_of_Internal_and_External_links\"><\/span>4. Use of Internal and External links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you are trying to become the authority in your niche, links (internal, inbound and external) are necessary on a post.<\/p>\n\n\n\n<p><strong>What the hell are links<\/strong>?<\/p>\n\n\n\n<p><strong>Internal Link<\/strong>: An internal link connects different pages\/posts on the same domain. You add a link that takes readers to some other pages\/posts on the same website while internal linking.<\/p>\n\n\n\n<p><strong>Inbound Link<\/strong>: When other websites link to your website, it is called inbound link. It is also called backlink. Creating backlink is off page SEO trick. Therefore, I won\u2019t be talking about it in this article.<\/p>\n\n\n\n<p><strong>External Link<\/strong>: Also called Outbound link, an External link takes your visitor to another website (different domain) from your website. Why would anyone want to do that? We will talk about it in a moment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DOs_and_DONTs_of_Internal_Linking\"><\/span>DO\u2019s and DON\u2019Ts of Internal Linking<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The main purpose of internal linking is to help people find what they&#8217;re looking for. The idea is to link people to the articles on your website that you think will help visitors.<\/p>\n\n\n\n<p>As an authority blogger, your aim should be to provide visitors everything about the topic within your website.<\/p>\n\n\n\n<p>Besides user experience, internal linking also helps search engine bots to navigate around your website. If you have tons of article and pages deep inside your website, internal linking to those pages will help crawlers to find them and index them on search engines.<\/p>\n\n\n\n<p>Internal linking will increase the value of your website. Users will have prolonged sessions on your website. Bots or spiders will have clear paths of your website. And, this is good for On-Page SEO.<\/p>\n\n\n\n<p>However, be careful while using this great SEO asset.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&nbsp;<\/td><td><strong>DOs of Internal Linking<\/strong><\/td><td><strong>DON\u2019Ts of Internal Linking<\/strong><\/td><\/tr><tr><td>1<\/td><td>Link only to relevant pages<\/td><td>Don\u2019t link to pages that don&#8217;t have content<\/td><\/tr><tr><td>2<\/td><td>Link to deeper pages on your website<\/td><td>Don\u2019t link to top-level pages like home page<\/td><\/tr><tr><td>3<\/td><td>Use link only when appropriate<\/td><td>Don\u2019t use hidden links<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Pro Tip:<\/strong> You don\u2019t need to count or worry about the number of internal links on a page. Some websites might say you shouldn\u2019t use more than 100 internal links on a page. Don\u2019t believe them. There is <a href=\"https:\/\/www.mattcutts.com\/blog\/how-many-links-per-page\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">no definite number of links<\/a>. You can use any number of internal links as long as they are relevant and provides value to users.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DOs_and_DONTs_of_External_Linking\"><\/span>DO\u2019s and DON\u2019Ts of External Linking<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Linking to outside domains can help in user experience. People will trust you if you link to good sources.<\/p>\n\n\n\n<p>External linking also helps search engine\u2019s crawler to identify the nature of your website and rank you for your keywords.<\/p>\n\n\n\n<p>Also, an external link can help you get visitors on your website. How?<\/p>\n\n\n\n<p>When you link to a website, the website owner of the outgoing link will notice the traffic going from your website and might probably visit your website. If they like your content, they might link back to you in future posts.<\/p>\n\n\n\n<p>An external link is a great tool to increase your network on your niche.<\/p>\n\n\n\n<p>But again, like internal links, you should use it carefully.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&nbsp;<\/td><td><strong>DOs<\/strong><\/td><td><strong>DON\u2019Ts<\/strong><\/td><\/tr><tr><td>1<\/td><td>Link to good and authority websites<\/td><td>Don\u2019t link to websites with poor content<\/td><\/tr><tr><td>2<\/td><td>Use appropriate anchor text<\/td><td>Don\u2019t use hidden links<\/td><\/tr><tr><td>3<\/td><td>Link to relevant websites<\/td><td>Don\u2019t use manipulative links<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>What are Manipulative Links<\/strong>?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You own many blogs, and you link to each other without disclosing your ownership.<\/li><li>You gain benefits from the link (affiliate&#8217;s\/ referral programs) and don\u2019t tell your visitors that the links are sponsored.<\/li><\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong> Link to authority sites that have good content. If you are using affiliate programs, disclose it on the page and use \u201cno-follow\u201d tag on your link. You will be penalized if you place manipulative links. For best practice read <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/03\/best-practices-for-bloggers-reviewing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">official Google guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Image_ALT_Tags\"><\/span>5. Image ALT Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You should always enter the ALT attribute in the image.<\/p>\n\n\n\n<p>Your featured image should contain the target keyword. And, you should name your images properly- give relevant names.<\/p>\n\n\n\n<p>Google looks into alt attribute to understand what the image is about. Therefore, describe your image in the alt tag.<\/p>\n\n\n\n<p>Don\u2019t worry if you forget to input alt attribute, Rank Math will warn you if your images don\u2019t have alt tag.<\/p>\n\n\n\n<p>Similarly, always optimize your image size before uploading it to your website. As I said earlier, it will slow down your website.<\/p>\n\n\n\n<p>A good title, alt description, and well-optimized image size will significantly improve your On-Page SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1209\" height=\"591\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/featured-image-alt-tag-1.png\" alt=\"featured image alt tag\" class=\"wp-image-18886\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/featured-image-alt-tag-1.png 1209w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/featured-image-alt-tag-1-300x147.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/featured-image-alt-tag-1-768x375.png 768w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/featured-image-alt-tag-1-1024x501.png 1024w\" sizes=\"auto, (max-width: 1209px) 100vw, 1209px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Optimize_Title_Tag\"><\/span>6. Optimize Title Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A good headline will attract users. But, a good title tag will attract both users and spiders. The headline appears above the post while the title tag appears in SERP.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"362\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/title-tag-example-png.png\" alt=\"title tag example.png\" class=\"wp-image-18816\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/title-tag-example-png.png 995w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/title-tag-example-png-300x109.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/title-tag-example-png-768x279.png 768w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p>You should include your keyword in your title tag (at the beginning of the title tag if it is possible). And, you should always write your title using H1 tag. If you use WordPress, you don\u2019t have to worry about it. Wordpress automatically uses H1 for the title.<\/p>\n\n\n\n<p>The optimal length of a title is 50-60 characters.<\/p>\n\n\n\n<p>You can edit your Title tag using the Rank Math plugin. Rank Math will, by default, suggest you if you haven\u2019t included your keyword in the title or if your title is too long. So, you don\u2019t have to always be super careful.<\/p>\n\n\n\n<p><strong>Note:<\/strong> Your title tag and headline can be different if you want. However, the headline and title tag should be similar. You don\u2019t want to surprise visitors with a completely different title and headline. They will leave your website immediately, which is a bad thing for SEO.<\/p>\n\n\n\n<p>To change the title tag, click \u201cEdit Snippet\u201d on Rank Math. Enter your title tag in <strong>SEO title<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"424\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/optimize-title-tag.png\" alt=\"how to optimize Title Tag\" class=\"wp-image-32105\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/optimize-title-tag.png 611w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/optimize-title-tag-300x208.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/optimize-title-tag-86x60.png 86w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Optimize_Meta_Description\"><\/span>7. Optimize Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although meta description doesn\u2019t \u201ctechnically\u201d matter much SEO-wise these days, you should, however, put your effort to write it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"362\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/meta-description-example-png.png\" alt=\"meta description example.png\" class=\"wp-image-18818\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/meta-description-example-png.png 995w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/meta-description-example-png-300x109.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/meta-description-example-png-768x279.png 768w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p>A meta description appears on search results so users will read it before clicking on the link. Therefore it is an important element to attract web users to your website.<\/p>\n\n\n\n<p>Also, social media pulls the meta description while sharing, so write a description that is attractive.<\/p>\n\n\n\n<p>Rank Math allows you to change the meta description with ease. Click \u201cEdit Snippet\u201d on Rank Math and enter meta description. The length of the meta description should be between 120 to 156 characters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"558\" src=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/optimize-meta-description.png\" alt=\"how to optimize the meta description\" class=\"wp-image-32107\" srcset=\"https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/optimize-meta-description.png 612w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/optimize-meta-description-300x274.png 300w, https:\/\/rarathemes.com\/blog\/wp-content\/uploads\/2017\/03\/optimize-meta-description-66x60.png 66w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Well, that\u2019s all the on-page SEO that you need to double your website traffic. Now, go and start using them on your website immediately.&nbsp;<\/p>\n\n\n\n<p>Make search engines fall in love with your website!&nbsp;<\/p>\n\n\n\n<p>But, search engine optimization alone cannot grow your website. You have to invest in other approaches, like social media integration, content marketing, etc. Check out this blog that includes <a href=\"https:\/\/rarathemes.com\/blog\/increase-website-traffic-for-free\/\">7 effective ways to increase website traffic for free<\/a>.&nbsp;<\/p>\n\n\n\n<p>Please mention if you have any queries or suggestions in the comment section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On-Page SEO! Why you matter so much! It really hurts when you write great contents and Google doesn\u2019t even show them. What sucks, even more, is that some low-quality blog &hellip; <\/p>\n","protected":false},"author":2,"featured_media":32642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_be_single_description":"","_be_image_uploader":0,"_be_meta_button_label":"","_be_meta_button_url":"","_be_meta_button_newtab":false,"_be_meta_rel_attribute":"","footnotes":""},"categories":[15,3],"tags":[],"class_list":["post-18807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-tutorials","latest_post"],"_links":{"self":[{"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/posts\/18807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/comments?post=18807"}],"version-history":[{"count":0,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/posts\/18807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/media\/32642"}],"wp:attachment":[{"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/media?parent=18807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/categories?post=18807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/tags?post=18807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}