<\/span><\/h2>\n\n\n\nOver the past 4+ years, we have matured as a company. We started out as 2 passionate entrepreneurs, 1 web designer and 2 web developers, and have since grown to a business serving more than 9,000 paying customers. We also help a team of 17 super talented individuals to pay bills.<\/p>\n\n\n\n
We have learned a lot of in this time and we are happy the way we have grown up.<\/p>\n\n\n\n
One important thing that we have learned in the past year is that our business model is unsustainable, especially due to lifetime updates.<\/p>\n\n\n\n
With lifetime theme update, it increases the expenditure over time and compound risks. In the early days, we didn\u2019t notice it. But, now we have seen our operating margin and customer lifetime value decrease (although our revenue is growing well), it is impacting our business.<\/p>\n\n\n\n
So we are moving away from lifetime updates for a single theme purchase and pricing our themes based on the value they provide and aligning our benefits with yours.<\/p>\n\n\n\n
By improving our business model, we believe that we can do even better going forward. We can create more and better themes and hire more individuals to provide quick and accurate support.<\/p>\n\n\n\n
Please feel free to use the comment below to talk to us about this, share your opinion or concern or ask us to explain things in detail. Kindly be constructive though.<\/p>\n","protected":false},"excerpt":{"rendered":"
2019 has been, so far, great for Rara Themes. We turned 4 years old, released 3 new premium themes and added 4 people to our super talented team. With 9,000+ … <\/p>\n","protected":false},"author":2,"featured_media":31115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_be_single_description":"","_be_image_uploader":0,"_be_meta_button_label":"","_be_meta_button_url":"","_be_meta_button_newtab":false,"_be_meta_rel_attribute":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-23831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rara-themes-news","latest_post"],"_links":{"self":[{"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/posts\/23831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/comments?post=23831"}],"version-history":[{"count":0,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/posts\/23831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/media\/31115"}],"wp:attachment":[{"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/media?parent=23831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/categories?post=23831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rarathemes.com\/blog\/wp-json\/wp\/v2\/tags?post=23831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}