Many construction-related companies tend to think that having an online presence through a professional website is not that important for them.
This is where the opportunity lies for you!
You can take the advantage of this and gain an edge over your competitors by starting your own, highly functional and powerful website for your construction business.
In today’s digital age, having a website is not just about promoting your brand in the digital world, it is also about coming off as a modern and visionary company… as well as giving yourself more exposure and access to the customers that you would have otherwise never reached out to.
It is also highly convenient for your customers to browse through your services from the comforts of their home, and contact you without any hassle of actually having to make a visit to the physical address.
By adding these values for your potential customers, you can generate more leads and eventually make higher returns.
Before you can do all that, you need to actually start a construction company website.
And it’s not always an easy feat for many.
Except that it really is!
All you have to do is follow the easy and comfortable guide I will be providing below, and you will have your own construction company website up and running in no time.
But before that…
If you are a newly-formed construction company, you might be a little unaware of this… but any professional construction company knows that there are certain important details about a construction company that must be communicated so that their customers can easily make the decision regarding the purchase of services.
These information and crucial features HAVE to be integrated into your professional company website if you ever want to succeed as a construction company.
So, let me start by highlighting some of the most important elements that have to be included in your construction website if you want it to bring you more business and growth opportunities.
Table of Contents
- Essential Elements of a Construction Company Website
- Step-by-Step Guide to Creating a Construction Company Website with WordPress
Essential Elements of a Construction Company Website
Beautifully Displayed Images
Visually impressive images are crucial for any website or theme. But for construction companies, it is even more so. As your images tell the story of who you are and where your expertise lies, make sure that your website is capable of showcasing stunning images in a compelling manner.
Construction is an important part of anyone’s life and making the decision about purchasing construction services is something that people like to analyse deeply. So make sure that you are doing everything you can to give your visitors more reasons to choose.
Showcasing your impressive portfolio and past works is one of the best ways you can do this. So, you must ensure that your website is able to display your portfolio in the most elegant and efficient of ways possible.
Impressive ‘About Us’ Page
Trust is another important aspect of a construction business. Unless your customers can trust you as a company, you won’t stand a chance of closing a sales. So, make sure that the details of your company, your expertise, and the ‘WHY’ of your existence is clearly communicated through your website.
Detailed List of Services
Construction covers a whole range of services, all of which must be communicated clearly, professionally, and in the most compelling way possible. Your website must integrate and highlight all the services that you are providing as a construction company.
There must be a clear system of communication and contact through which your visitors can reach out to you, and you in return can connect with them. This helps you to build the prospective clients and generate more leads.
Just like the portfolio, good words or feedback from the past customers and clients is crucial for developing trust with the new customers. Therefore, you website must be able to highlight customer testimonials to the visitors.
Providing information and strength just about yourself is not enough.
If you want to come off as a strong brand and an expertise in the sector of construction, you have a better chance of accomplishing this by maintaining a blog and feeding your visitors and potential customers important content related to the world of construction.
If you can provide valuable and interesting content, your visitors will be impressed with you as a company. They will also share the content around, giving your website more traffic, more interested visitors and potential customers.
Now that we’ve covered all the basic building blocks of any construction company website…
Let’s head on to understanding how you can actually go about creating a website that has all these features and can take your company to new heights.
Step-by-Step Guide to Creating a Construction Company Website with WordPress
1. Choose the platform
The first step to building any kind of website or blog is to sort out and be clear about which platform you are going to use.
Depending upon your time constraints, budgetary considerations, and objectives of the company, the choice of platform may differ.
If you want to build a professional construction company website with ease and comfort – and in little time and budget – then being self-hosted on WordPress.org and choosing readily available, powerful WordPress theme templates (such as Construction Landing Page) is one of the best solutions for you.
By doing this, not only do you get highly functional, feature-loaded, and beautiful website up and running in no time… you will also enjoy full control and ownership over it.
If you want to go cheaper, you can also go for the free version WordPress.com or other free platforms like Blogger or Tumblr.
But remember: They might feel like economic alternative at the moment, but you will lose a lot in terms of flexibility, customizability, and ownership of your own website… and eventually, end up losing a lot more than saving.
So, this is what I recommend: If you want a professional company website that can fulfill your business goals and expand your reach among potential customers for business growth, being self-hosted on WordPress.org is your best solution.
2. Get Your Domain
Now that you know the importance of being self-hosted on WordPress.org… the next step for you is to choose and purchase your domain name.
As an established company, your website’s domain name would most likely be the name of your company or something relevant to it.
There are several considerations that need to be taken care of while choosing an effective domain name, about which I have talked in detail in my previous post How to Start Your Travel Company Website with WordPress. You can head over to that post and learn about it in details as the basic consideration for naming any website domain is, more or less, the same.
Now: If you do not already have a domain name, you can get one while purchasing your hosting with a trusted hosting service provider in next step (however, do keep in mind the considerations about naming a domain that I mentioned above).
3. Purchase Hosting Service and WordPress Installation
What does being self-hosted mean?
Well, it’s just a fancy way of saying that your website needs to rent a space for being on the internet – a place where all your website files, images, and content will be stored. As you can see, being self-hosted will give you a complete control and ownership over your website.
You can purchase hosting service with any of the trusted and reliable hosting companies. If you already have a domain name, you can register your domain with the hosting service provider. If you do not have a domain registered, you can also do so while purchasing the hosting service.
When you purchase a hosting service, you can also install WordPress software on their server with 1-click installation.
Now you have your own website and are ready to use the features of WordPress to create your own construction company website!
But before that we recommend you to read 11 most important things to do after installing WordPress you should do.
4. Select a Theme for Your Construction Website
One of the most important steps in creating any kind of construction company website is to select the most appropriate construction template for your company and for your long-term goals.
You will require a website that is visually appealing, highly functional and loaded with enough features and customization options to create your own unique presence on the internet. So, you should know how to choose the best WordPress theme.
While selecting the WordPress theme template for your construction company, I request you to keep in mind the essential elements required in a construction company website that I mentioned at the beginning of the post.
Whichever theme you choose, it must be powerful enough to allow you to add and customize those various elements with ease and comfort.
To ensure that you do not miss out on any of those important functionalities, I would like to recommend you to go for our Construction Landing Page WordPress theme. It is one of our popular free responsive WordPress themes.
Construction Landing Page is one of the best themes out there for construction company and businesses. It is designed and built with great aesthetics and the integration of well-organized sections that is best-suited for a construction company. So your visitors can easily access the information and message that you are trying to provide as a construction business.
The theme is easy to customize and use. It is suitable for all kinds of small or large businesses who want a functional and highly effective landing page that can increase sales.
It works best for all kinds of constructors, builders, interior design companies, architect, plumbers, packers and movers, landscapers, and other all kinds of construction-related projects.
Homepage with Contact Form on Banner
The homepage of Construction Landing Page flaunts a full-sized banner that leaves a great impression upon your visitors. For your visitors landing on your page for the first time, your website comes off as stunning and professional.
On top of that, the banner section integrates a Contact Form which enables you to immediately prompt your visitors to get in touch with you. This will help you convert more visitors into customers.
Easy Contact Form Integration
Due to the theme’s easy contact form integration, it can be used to generate more email inquiries and build email subscriber list.
Sections Optimized for Construction Companies
There are several sections on the homepage that are designed to help you communicate about your business in the best possible way and at a single go. You can display your company bio, projects accomplished, services offered, portfolio, partner brands, and client testimonials. You can also place a banner with call-to-action which will increase your chances of generating leads.
You can, of course, decide to go for any other theme besides this. After all, there are so many gorgeous options available!
But I would like to stress this point yet again…
Please ensure that whichever theme you choose is capable of providing you with all those functionalities and features that I have mentioned at the beginning of this post.
5. Add Features and Customize as Required
Most powerful construction company WordPress themes – like our Construction Landing Page – is optimized to include all the features that are required in a construction company website.
However, you might have to work your way through the customization options a little bit to integrate all the functionalities and to get the perfect website for your construction company up and running.
If you think this is too complicated for you… do not worry! Everyone feels like this until they actually get started.
That’s why our Construction Landing Page comes with a full-fledged documentation guide (including video tutorial) that will help you build and customize your website as per your branding needs as well as your personal preferences in no time.
The theme also comes with a one-click-demo-import feature so that you can start building your website with ready-made content and settings available in the live demo.
It’s really easy to customize and personalize your WordPress theme to match your company and branding needs if you are ready to give it proper time.
So, these are the key steps involved in starting your own construction company website.
By building a website by being self-hosted WordPress, you can create a professional and aesthetically appealing website in small time and budget.
And as you can see above, the benefits are monumental!
Not only do you give your company a great online presence, but you also increase your business by becoming accessible to even those customers whom you might have otherwise never reached out.
Having your own professional and functional website gives you a competitive advantage over your competitors as you come off as a modern and forward-looking company and will also have the opportunity to generate leads through your website.
With the easy and quick guide I have provided above, you too can start your own construction company website in no time! After creating a website you need to get traffics. So, If you are interested, check out this guide How to increase traffic to your website for free.